IMusic
A record label signing the artists shaping the next decade of sound.
Est. — A Movement, Not a Moment
Built From Legacy.
Born for the Future.
Born Project Next Level is a music label, a fashion house, and a creative family. One symbol, four letters, no compromises.
01 — The Code
How we
operate.
Four rules. They decide what we sign, what we ship, and who we build with.
- 01
Quality over quantity
Nothing leaves the building until it's right. One great record beats ten forgettable ones.
- 02
Own the work
Artists keep their voice, their name, and a real seat at the table. No fine print games.
- 03
Build in public
Studio sessions, fittings, rollouts. You see it as it happens, not after it's polished.
- 04
Level up everybody
When one of us moves, we all move. Mentorship, opportunity, and the door held open behind us.
01.5 — From the CEO & Founder
CEO & FOUNDER
Born Project Next Level is near and dear to my heart. I started it with my best friend, JTJR.
Two of us, one dream, no safety net. Late nights, empty rooms, nobody clapping yet. We kept going because we believed in each other before the world gave us a reason to.
That dream turned into a reality, and it really is next level. Every song, every stitch, every drop carries the same heartbeat that started it.
BPNL is a family label. Not a company, a family. We believe in the heart and soul of family, and we're carrying that soul into the future with us. If you're here, you're family too. Welcome to the next level.
— CEO & Founder, BPNL
02 — The World
Three pillars.
One movement.
I
IIFashion
Luxury streetwear cut with couture discipline and worn on the road.
IIILegacy
A platform for family, mentorship, and long-form cultural work.
04 — Now Playing
The catalog.
Teddy Wayne and the BPNL roster. Streaming now on Apple Music.